Parents are to receive their biggest share of their kids’ easter eggs since the economic crash in 2008, latest figures say. The average ‘share’ awarded is set to rise to 24% of all chocolate given to their kids, a rise of 3% on last year.
The share of chocolate, which parents award themselves, has always been controversial, especially during the economic downturn. One cocoa analyst explained the market to us: “The last few years have seen Easter egg distribution on an ‘egg per child’ basis down on previous years, and only now are we seeing aunties and uncles coming back into the market” Sam, aged 12 told us.
“This means parents have had to take a lower percentage of the children’s chocolate to keep overall levels high. But now each child looks set to gain more chocolate capital this year, parents can expect to take a larger share.”