In an effort to win back market share from budget brand shops, Tesco are taking on Aldi by buying up a range of charity food banks.
With Sainsburys relaunching Netto, Tesco are keen to compete in the shame end of the market. “We’re talking abject humiliation here, not the mild embarrassment of our long-standing ‘Value’ range.”
“We thought of bringing back Happy Shopper, I certainly remember being bullied for having their crisps in my school lunch box”, said Tesco director Alan Soylent. “But our research shows that ‘food banks’ are currently dominating the downtrodden sector. Shame is very marketable at the moment.”
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