Executives at Channel 4 have reacted with ‘suspicion’ to the announcement that the BBC is to launch a new cookery competition featuring Mary Berry, Sue Perkins and Mel Giedroyc.
Called the ‘Bake British Great Off’, details of the new show are being kept tightly under wraps by the BBC, but it is believed that members of the public will compete to bake cakes in a tent.
“On the face of it, this does sound rather similar to the thing we thought we’d just bought,” admitted Channel 4 boss Jay Hunt. “They have all the same people, baking cakes, in a tent. Even the name seems familiar. We may have missed a trick here.”
A source from the BBC denied that the new show had anything in common with Channel 4’s recent acquisition.
“It’s a completely different baking competition,” he insisted. “The competitors will all be different for a start, it’s a different tent, and we’re introducing an entirely new presenting double act – ‘Sue and Mel'”.
When asked if this was actually the same Mel and Sue just in a different order, the source admitted that yes, it was, and added that the tent was actually the same too.
“But apart from that, it’s completely different.”