Tag Archives: no-make-up

With over £2m raised by the recent “no make-up selfie” viral campaign, men are now being inspired to go even further to do their bit.

In the past few days, hundreds of thousands of ‘courageous and empowered’ women have posted pictures of themselves without make-up on social media, raising awareness for a charity, earning praise for their fearlessness, and inspiring the men working at Harold’s Knife and Scissors factory to do something – and now their idea has gone viral under the hashtag ‪#‎WeCanBeHeroes‬ .

‘We don’t wear make-up, but we knew that if we had the guts to do it, we could look a proper mess showing our inner beauty if we didn’t shave or brush our teeth for a few days,’ said Ben Chobham who helped come up with the idea. ‘Then things just snowballed from there!’

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