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Iain Duncan Smith announces “unemployee of the month” awards to motivate beneficiaries

Iain Duncan Smith was almost unrecognisable

Iain Duncan Smith was almost unrecognisable

The Coalition’s sweeping benefit reforms have continued with Department of Work and Pensions Secretary Iain Duncan Smith confirming that a pilot scheme to motivate beneficiaries with “unemployee of the month” awards is to be rolled out across the UK.

Duncan Smith said the idea came to him when he visited the Westminster McDonalds and he noticed that none of the employee of the month winners were still working there.

“There they were posing in a photo with a McDonalds uniform, a silly hat, and a forced smile” said Duncan Smith. “Obviously the humiliation of it all meant they soon got another job and left. We thought the same concept could work with beneficiaries.”
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