The ongoing reduction in size of Cadbury’s creme eggs has resulted in the 2015 version no longer being visible to the naked eye, and yet they are still more expensive than when they used to be massive.
“The Cadbury’s creme egg is an iconic chocolate snack, ostensibly released only for a limited period around Easter but actually available all year round apart from one day in October, when it is removed because it is ‘out of season’.” said Lorraine Robinson, Professor of Disappointing Confectionery at the University of Exeter.
“Unfortunately, like most chocolate bars, it has gradually reduced in size over the years. This means that you now need specialist equipment to even see one.”
The smallest egg laid by any bird is that of the bee hummingbird, which measures just 6.35mm in length. This has offered a useful starting point for Professor Robinson to try to convey just how small the new creme egg is.
“To give you an idea of the size of these new creme eggs, putting one next to a bee hummingbird egg will give you a comparison similar to putting a snooker ball next to the moon.”
“Whereas I ate a full size creme egg a few years ago and dislocated my jaw trying to get it in in one go. You used to have to be some kind of half man, half snake creature to fit a whole one in your mouth, now newborn babies can accidentally swallow them without even noticing.”