Token Friends founder Jenny May of Harold explained the website’s appeal:
“The sort of people who traditionally relied on the ‘some of my best friends are black / gay’ line to explain away their seemingly racist or homophobic rants now no longer have any black or gay friends left for some reason. Our website allows them to obtain that invaluable friend so they can continue explaining their ‘point of view’ down at the pub and in the online comments section of the Daily Mail.”
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