Inspired by the plethora of ‘expert analysts’ prevalent on the television during the current World Cup, local entrepreneur Andy Warder has started a new consultancy business.
“I got the idea whilst listening to experts such as Robbie Savage, Danny Murphy and Andy Townsend on the telly, and I immediately set about honing my mathematical equation during half time in the France v Honduras match. It’s simple: Expert analysis = description of an event you have witnessed + cliché.
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