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‘Beef costs more than horse’ Tesco tell shareholders as profits fall

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Tesco have this morning announced a 6% fall in annual profits. They have explained to shareholders that the only reason for the fall is they have spent the last 12 months using the actual ingredients printed on packets.

“A year on from ‘lasagne-gate’ we are now required to use real beef in beef products, not the latest casualty of the 3:15 at Ascot,” said Philip Clarke, Tesco PLC’s Chief Executive.

“But that’s not all. Customers expectation are much higher than in previous years so all of our range has become more truthful, and that costs money. Continue reading

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