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World’s greatest minds baffled by perfume ad

Maybe it smells of burning feathers

Maybe it smells of burning feathers

Some of the world’s brightest minds have failed in an attempt to find any meaning in a TV perfume advert, or make any kind of logical connection between the events happening on screen and the product being advertised.

The advert, for a new fragrance from Jean-Paul Gaultier called ‘J’, sees a scantily clad woman get out of bed and walk over to an open window, then turn into a bird and fly out of it before bursting into flames. The camera then pans out to reveal that that the flame is a reflection in the eye of a moody-looking man sat on a motorbike wearing a leather jacket, heavy stubble and several kilos of hair gel. Continue reading

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