Some of the world’s brightest minds have failed in an attempt to find any meaning in a TV perfume advert, or make any kind of logical connection between the events happening on screen and the product being advertised.
The advert, for a new fragrance from Jean-Paul Gaultier called ‘J’, sees a scantily clad woman get out of bed and walk over to an open window, then turn into a bird and fly out of it before bursting into flames. The camera then pans out to reveal that that the flame is a reflection in the eye of a moody-looking man sat on a motorbike wearing a leather jacket, heavy stubble and several kilos of hair gel. Continue reading
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