The UK’s first e-cigarette TV advert to show vaping will air tonight staring this year’s star of the John Lewis Christmas campaign, Monty the Penguin.
To be shown after the watershed, the advert will show a stressed out penguin vaping for the first time on TV.
“Over 10 million YouTube hits has taken its toll,” Monty said, “and I found it hard to cope with the new found fame.
“Add living in an unnatural environment for a penguin and a forced marriage into the mix and it’s amazing I’m only on e-cigs and haven’t p-p-p-p-picked up a vodka.”
