The airport considers re-branding to reduce expectations
Passengers arriving at Luton Airport have voted it Britain’s worst airport citing the fact you end a lovely flight in Luton as the main reason.
The survey by the consumer group Which? showed that top of the list was the confusingly named Robin Hood Doncaster Sheffield Airport.
“The biggest asset going for the winner was that despite the name, you were still a good 20 minute drive from either Doncaster or Sheffield” Which? executive director Richard Lloyd said
“But Luton airport is just a stone’s throw away from Luton. With budget airlines being the main operators from the airport, passengers quite rightly lived in hope that because the airport said it was in Luton, they would end up miles away from the town, possibly France.
“Coming out of the terminal and staring at a sign that proudly states ‘welcome to Luton, home of the EDL’ left many people cursing their travel agents.”
The airport, which is the nearest to the village of Harold and also serves Dunstable and Milton Keynes, say they are sorry for any upset the location has caused and accept adding ‘London’ to the beginning of the name hasn’t really helped.
“We shall be working with the local council to see if we can get permission to spend £1.2bn needed to move Luton 30 miles down the road. If we can’t get the planning permission for that then we will reduce passengers’ expectations with a re-branding to ‘Luton (no really, sorry about that) Airport.”
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