Mock-up of front page. Final version will be in Comic Sans and have a 50p logo
The UK’s first new national newspaper for 30 years launches next week and is aimed at “piss-poor” readers, says its editor.
Speaking on BBC Radio 4’s Today programme, Alison Phillips said: “Thank you so much for five minutes of free advertising on national radio. The New Day costs 50 pence and our logo is a picture of a 50 pence coin, in case our semi-literate readers are also innumerate. Of course, we’re printing it in Comic Sans with markers on the pages eg Top, Front, Start Here, The End
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