Unmentioned in the media a little known football tournament called the FIFA World Cup 2014 starts today in Sao Paulo. The contest, which lasts a month, will end with the winning team being given a Cadbury’s Creme Egg each and the opportunity to go on to reap lucrative commercial sponsorship deals worth in excess of £100.
England won the World Cup in 1966 however that achievement is now all but forgotten with that year being associated in most people’s minds with the birth of David Cameron.