Following the appointment of Sam Allardyce as England manager both Pukka Pies and Bisto have swiftly agreed sponsorship deals with the FA.
Leicestershire based Pukka Pies will give free pies to the England squad as part of the deal, on the condition that Allardyce is regularly seen on the touchline with a pie in his hand. This is not expected to be a stumbling block, with chicken and mushroom scheduled for the first half of matches, followed by steak and kidney for the second.
The agreement with Bisto will see them provide in-match refreshment for England’s players with their range of products.
“We have a tough act to follow in the shape of Lucozade Sport or water or whatever it is the players drink at the moment.” said Simon Edwards, from Bisto,
“However we are confident that they can get the hydration they need from our products, providing they closely follow the instructions on the label. Or if somebody who can read does it for them.”
“I appreciate that there are proven benefits to water and isotonic sports drinks, but I honestly believe that the team would have performed much better in the second half against Iceland if they’d all had a pint or so of lukewarm gravy at half time.”
Batchelors have also today announced that they are close to reaching agreement on a deal as the official mushy peas supplier of the England team.